Citadel 

                    This is Citadel Outlets home web page and what stands out the most is the large image. The large image shows a young lady smiling and wearing sunglasses. This would represent the audience they want to target which is people who want to shop at the high end stores, because if you look at the girl they use to promote in their ad she looks like someone who would shop at the fancy expensive stores.  Despite how it seems the phrase they use says other wise, by saying that people can save shopping at this location. They also seem to represent that it is a L.A. way of doing by shopping at the outlet to get the style. They use Los Angeles as part of their logo to be specific of the name because when it comes to searching it there are other company or organizations that pop up with the same name. There is also other images showing promotions using the festive colors like in presidents' day using the typical colors of red, white, and blue.